LinkedIn is a business social networking service. It was launched in 2003 and currently has 465 million accounts (of which 106 million are active). If you are looking for staff it is a treasure trove of potential candidates. If you are wanting to sell something, it offers a great resource to find prospects.

In 2015 it generated over 3 billion dollars in revenue but unfortunately made a $ 160 million loss! In December 2016 it was taken over by Microsoft for a cool $ 26 BILLION cash buyout.

An immediate change appeared in January 2017. The user experience of LinkedIn was changed to copy that of Facebook. LinkedIn was criticised in the past for being a bit complicated to use.  The new look and feel have been well accepted as a positive step forward for the platform.

Networking on the platform

After opening an account, users are encouraged to complete their profile listing their education and job experiences. They can solicit references from co-workers which are published on their profiles.

The key objective is to connect with other professionals who you have worked with and in so doing create a professional network. Connected professionals can send emails to one another and be called upon to introduce each other to clients, customers or colleagues.

A popular feature is the various groups that members can join. By joining a group which aligns with your core competencies, members can make their voices heard and their names well known.

Advertising on the platform

Any business can have a free company page on which you can post long form posts telling your companies story and positioning yourself as the thought leader in your industry.

LinkedIn extends their free offer to include Showcase pages which allow companies to highlight different brands they offer. If people are following your company or showcase page, then the posts will pop up in their timeline.

The 4-1-1 Rule

“For every one self-serving tweet, you should retweet one relevant tweet and most importantly share four pieces of relevant content written by others.”

Paid advertising on LinkedIn comes in the form of:

  • Sponsored Content – allows your content (articles, videos, slides) posted to your company page to pop up in people’s timeline beyond those that follow you. Your messages can be brand awareness or call to action.
  • Sponsored InMail – deliver targeted, personalised messages and content straight into your prospective customer’s inbox.
  • Display Adverts – animated banners served up according to your targeting.
  • Dynamic Adverts – automatically add user profile photos to make adverts personalised
  • Text Adverts – small text adverts that appear on the right of the user’s timeline.

  LinkedIn Pulse

An app that gives access to articles from over 750 publishers. Allows you to access tailored news based on your interests. A bit like your personalised daily newspaper delivered to your inbox.

If you haven’t already, why not download the app from the App Store for LinkedIn and LinkedIn Groups and get networking.

PeppaDew Marketing is a Digital Marketing Agency located in Dordogne France. The agency helps businesses with establishing a presence on the internet through brand development, creating websites, setting up social media channels and being found on the search engines. The agency helps companies find new customers though Search Engine Marketing and Social Media Marketing. For a confidential chat about your digital footprint and strategy email us on hello@peppadewmarketing.com or visit our website www.peppadewmarketing.com