Search Engine Optimisation

The ultimate goal of search engine optimization is to be the first generic search result for a range of keywords which relate to your business. Why first? Because that is what people will find BEFORE they find your competition which means the chances are you will be contacted first!

Being ranked first is no small achievement. One of the founders of Google (Larry Page) came up with an algorithm to rank websites in the search engine results in order of their importance.  That algorithm today is a closely guarded secret but Google has laid out a list of best practices (White Hat Techniques) which if followed closely, can have very positive results for improving your page rank.

PeppaDoo Marketing helps our customers to improve their page rank using these best practices.

“Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers.[1] SEO may target different kinds of search, including image search, local search, video search, academic search,[2] news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. As of May 2015, mobile search has finally surpassed desktop search.[3] Google is developing and pushing mobile search as the future in all of its products and many brands are beginning to take a different approach to their internet strategies[4]” – Wikipedia

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