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Google Banner Adverts
Banner adverts raise awareness about your business.
Why build awareness about your business?
Because when potential customers have a need for a product or service they will contact businesses they are familiar with and who can solve their problem or offer them that good or service.
Banners can be bought per 1000 views OR they can be bought on the basis that you are charged each time someone clicks on them.
So how can PeppaDew Marketing help you use banner adverts to your advantage?
Traditionally display advertising (banner adverts) have a shocking click though rate – like 0.01%. And therein lies the advantage of running a Display Pay per Click campaign. Impressions (the number of times your banners are served up to your defined market), are FREE until someone clicks on them. This all means that you can bang for buck you can get some great mileage for your brand for relatively little investment.
What campaign targeting do we recommend you run?
Here are some examples:
- Target men and women above the age of 45 who speak English and who live with 50 km of Bordeaux. Whenever the surf the internet, put my banners on pages they visit.
- Target men and women, married, above the age of 50 who live in Provence and who visit news websites such as The New York Times or The Independent. Whenever they visit these sites, load my banners on them.
These are two very simple examples. Google Campaigns have a multitude of variables to them and PeppaDew Marketing can help you set the right variables based on your needs.