Facebook is testing a new feature (EXPLORE) which puts a stop to posts on your Facebook page appearing in the news feed of your followers.

In the beginning, when you posted an article or update to your Facebook page that has say 1000 followers, you could be pretty sure that 650 (if not more) of your followers would see it.  Sometime ago, Facebook reduced that to 230 followers who would see it.

With this latest announcement, Facebook is testing clearing out all business page updates from the newsfeed and moving them over to EXPLORE (a separate space with post from pages you follow and don’t follow, new articles etc.)

Businesses wanting to appear in the news feed of their followers can still do so through Facebook paid adverts.

The test is being run in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia. If it receives a positive reception, then it could very well be implemented here in France.

PeppaWeb Marketing is based in Dordogne, France and helps businesses with their digital marketing needs. These include running advertising campaigns on Google and Facebook amongst other channels as well as new websites. If your business needs help finding new business on the internet, please get in touch. We can be contact by email hello@peppawebmarketing.com or by phone +33 671 93 38 77 or you can visit our website: https://www.peppawebmarketing.com/